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Behavioral Impact Through Design

RGI helps organizations expertly extend their messages into the physical spaces where they interact with their business, consumer, and public audiences. From industry events to retail environments and museums—every space has the power to make an impact, tell a story, and build brand equity. We design and build environments and displays by identifying the unmet needs, desires, and underlying motivations that, when activated by design, unite people with our clients, change their behavior, and transform their perceptions.

Design rooted in science.

Design research provides insights into the relationship between environment and behavior that ground our work. We use literature review, observation, interview, video, and photo documentation techniques to understand the people who will ultimately experience the environments we create. This foundation of evidence enables us to target behaviors and achieve strategic outcomes through design.  


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Project Stories


In the world

88Nine Radio Milwaukee covers the opening of The Music Factory, a new exhibit at Discovery World Science and Technology Center. Sponsored by Rockwell Automation, the exhibit was designed, built, and engineered at RGI through the creative collaboration of RGI, Hy-Tech Controls, Rockwell Automation, and Discovery World. 

WKYC Cleveland | RGI's Sarah Shuster-Tucker discusses transforming the local landscape through art + design

Environmental Design Research Association | RGI poster exhibition at EDRA45 New Orleans

Brite Winter Festival | Interview with Ryan Gerber

Crain's Cleveland Business | RGI has its designs set on 'impact' of its customers

NASA | GSFC Honor Award - Outreach Team

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