Objectives

Tradeshow displays

Merchandising displays

 

Outcomes

Brand-consumer alignment

Logo development

Tagline + headline development

High visibility

 

Since 2010, RGI and Coast Distribution have been working together to bring the Husky brand to the fore of the RV lifestyle. It began with an initiative to align the persona of the brand with the persona of the consumer. RGI reimagined the Husky Towing Products logo, tagline, headlines, and brand graphics to better reflect consumer ideals: rugged strength, determination, and reliability. Trade show and merchandising displays have proven popular with distributors and improved product visibility amid competition. The branding and merchandising strategies have sparked consumer behavior and significantly enhanced the relevance of the brand.


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