Designed environments engage multiple senses, leading to longlasting memories and connections with the content of the space.
A 2014 study found that interacting with an environment through touch is likely to lead people to an enjoyable experience, lasting memories of the experience, and heightened creativity. For marketers, this makes a brand more memorable and associates positive experiences with the brand. For museums, tactile experiences are likely to bring visitors back to the museum for return visits. In any context, tactile, hands-on experiences with products and ideas lead to positive outcomes.
Hee Kim and Shanker Krishnan. 2014. "Where is the Fun in Creativity? The influence of Product Touch or Consumer Creativity." Abstracts, Conference of the Society for Consumer Psychology, March 6-7, Miami.