Behaviors to Drive in Retail

The form and function of merchandising systems can drive the behaviors that are statistically associated with purchasing products. Research has shown that increasing time in stores, interactions with staff, proximity to products, and hands on the product have all been associated with purchasing behaviors. 



Hui, S. K ., Huang, Y., Suher, J., & Inman, J. J. (2013). Deconstructing the “First Moment of Truth”: Understanding unplanned consideration and purchase conversion using in-store video tracking. Journal of Marketing Research, 50(4), 445-462.

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