The designed environment creates opportunities for people to connect with a message. This connection extends the effects of the experience past the time of the visit.

Positive design is a design movement to elevate people's subjective well-being, or happiness, through design. The practice aims to promote pleasure, virtue, and personal significance in products, applications, services, and spaces. In a 2013 essay on positive design, researchers described additional characteristics of positive design that can be measured through research. One of the most important and measurable characteristics of successful positive design is the long-term effect on well-being or happiness. When designers create opportunities for people to experience delight (pleasure), achieve outcomes that are good for people (virtue), and reach goals (personal significance) through the design of products and spaces, it can improve people's well-being in the long-term. 


Desmet, P. & Pohlmeyer, A. (2013). Positive design: An introduction to design for subjective well-being. International Journal of Design, 7(3), 5-19.