Zodiac

RGI’s Zodiac Project is a compendium of principles demonstrating the unique advantages of the designed environment as a storytelling medium and important ingredient in any communication mix. Like the astrological zodiac, each principle is personified by an animal figure, illustrated by Cleveland artist and project partner, Randy Crider. The ideas behind the Zodiac were spun in collaboration with Paul Krajniak. We debuted the RGI Zodiac as a serial mailer in 2017. An accompanying blog supported each idea with a design research study or finding. When we migrated to our new website in 2018, the Zodiac Project made its migration, too; living on here and in our every creative endeavor.

MEMORY

Designed environments engage multiple senses, leading to long lasting memories and connections with the content in the space.

A 2014 study found that interacting with an environment through touch is likely to lead people to an enjoyable experience, lasting memories of the experience, and heightened creativity. For marketers, this makes a brand more memorable and associates positive experiences with the brand. For museums, tactile experiences are likely to bring visitors back to the museum for return visits. In any context, tactile, hands-on experiences with products and ideas lead to positive outcomes.

Kim, H. & Krishnan, S. (2014). Where is the Fun in Creativity? The influence of Product Touch on Consumer Creativity. Abstracts, Conference of the Society for Consumer Psychology.