RGI’s Zodiac Project is a compendium of principles demonstrating the unique advantages of the designed environment as a storytelling medium and important ingredient in any communication mix. Like the astrological zodiac, each principle is personified by an animal figure, illustrated by Cleveland artist and project partner, Randy Crider. The ideas behind the Zodiac were spun in collaboration with Paul Krajniak. We debuted the RGI Zodiac as a serial mailer in 2017. An accompanying blog supported each idea with a design research study or finding. When we migrated to our new website in 2018, the Zodiac Project made its migration, too; living on here and in our every creative endeavor.